Ensuring your business has a frictionless digital experience for employees leads to engaged, productive staff – and, ultimately, happier customers.
Businesses spend a lot of time thinking about the customer experience – whether that’s delivering an excellent service in person, or creating fulfilling interactions with the business online. But what about the digital experience for employees?
If the day-to-day experience for your workforce is inconsistent with the quality of service they’re expected to deliver to customers, you’re creating a breeding ground for problems. By not providing a great digital experience for your staff, you create issues that bubble just below the surface, harming retention rates for good employees and eating away at your bottom line.
Employee experience
At a fundamental level, employees who feel there’s a discrepancy between their experience of your business and its outward message simply won’t be engaged with their work. At best, that view leads to a cheapening of the experience they deliver to your customers; at worst, it will lead to staff leaving for pastures new.
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